Marketing

Job aggregators 2015

I published an original article back in 2010 about the Job Aggregators that were available online, explaining what they were and including links to the main players at the time. You can read that article here, if you want… but time has moved on and many/some of those aggregators have…

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How to match and find a font

Having had to recently undertake a project to redesign some corporate literature and align new marketing materials with concept designs, I found that I’d inherited some design work from a predecessor but only had the flat image files, so had no way of knowing what fonts were used in the…

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Email Marketing Bounces

Being a marketer today almost certainly means you must have more than a passing familiarity with the digital world; and one of the cornerstones of digital marketing, is the trusty email marketing mailshot. I’ll leave the process of managing your database, segmentation and targeting to other blogs and posts, because…

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Social media tracking tools

It’s often useful to find out what’s being said about particular topics or news stories – and fortunately, there are a range of tools to help take some of the grunt work out of this labour intensive task. So, rather than having to visit each individual site, forum or blog…

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Can the Free Web Site model work?

I’ve been thinking about this for a while now… and I’m wondering whether the Free Web Site model can really work. It was an advert in today’s Crain’s Manchester that got me thinking. It was an all-inclusive single price package for web site design, logo design and SEO work –…

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What’s the difference between slander and libel?

It’s one of those terms that are often used interchangeably, but really, they mean different things. It’s therefore important to understand the difference between the two. The key difference relates to the form in which the defamatory matter is published. Libel relates to a written or otherwise published, public defamation…

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The UK Recruitment Industry – info sources & magazines

Working within the UK Recruitment Industry it’s important to stay abreast of developments that are going to affect you. It goes without saying that recruiters need to remain informed of the news that affects them within the sectors that they trade in, so there will be countless sector-specific news sources…

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Online surveys and online questionnaires

Online surveys and online questionnaires are an increasingly popular way of surveying customers, potential customers, web site visitors, clients, employees, etc. – pretty much anyone in fact. However, knowing the best way to go about conducting these isn’t always straightforward. Besides the problems that any researcher needs to consider –…

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LinkedIn Super Guide

I’ve been researching LinkedIn as part of another project and came across this great resource billed as a LinkedIn Super Guide that includes Tutorials, Tips & Advice, and Tools links to different web sites and blogs. It’s definitely worth checking out:  HERE (published 12th May 2009). Related Posts:Microsoft buys LinkedInCustomised…

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Social media statistics

There are all sorts of facts and figures flying around concerning social media and, on the surface of it, the numbers are quite significant: Facebook Over 18m active Facebook users in the UK 50% of users return to the site on a daily basis  The average user visits twice a…

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