Being a marketer today almost certainly means you must have more than a passing familiarity with the digital world; and one of the cornerstones of digital marketing, is the trusty email marketing mailshot. I’ll leave the process of managing your database, segmentation and targeting to other blogs and posts, because this post is going to [...]
It’s often useful to find out what’s being said about particular topics or news stories – and fortunately, there are a range of tools to help take some of the grunt work out of this labour intensive task. So, rather than having to visit each individual site, forum or blog that might contain information that [...]
I’ve been thinking about this for a while now… and I’m wondering whether the Free Web Site model can really work. It was an advert in today’s Crain’s Manchester that got me thinking. It was an all-inclusive single price package for web site design, logo design and SEO work – all for the bargain price [...]
It’s one of those terms that are often used interchangeably, but really, they mean different things. It’s therefore important to understand the difference between the two. The key difference relates to the form in which the defamatory matter is published. Libel relates to a written or otherwise published, public defamation of someone or something. Slander, [...]
Working within the UK Recruitment Industry it’s important to stay abreast of developments that are going to affect you. It goes without saying that recruiters need to remain informed of the news that affects them within the sectors that they trade in, so there will be countless sector-specific news sources that will provide information such [...]
Online surveys and online questionnaires are an increasingly popular way of surveying customers, potential customers, web site visitors, clients, employees, etc. – pretty much anyone in fact. However, knowing the best way to go about conducting these isn’t always straightforward. Besides the problems that any researcher needs to consider – such as sample size, sampling [...]
I’ve been researching LinkedIn as part of another project and came across this great resource billed as a LinkedIn Super Guide that includes Tutorials, Tips & Advice, and Tools links to different web sites and blogs. It’s definitely worth checking out: HERE (published 12th May 2009). Related Posts:Customised LinkedIn buttonsSocial media statisticsSocial media tracking toolsChinese [...]
There are all sorts of facts and figures flying around concerning social media and, on the surface of it, the numbers are quite significant: Facebook Over 18m active Facebook users in the UK 50% of users return to the site on a daily basis The average user visits twice a day The average visit length [...]
The phrase ‘social media’ is a broad concept, incorporating many different formats; including tools and services such as: social networking sites, blogs and micro-blogs, podcasts, professional networking sites, and online video. Collectively, they’re often referred to as Web 2.0 technologies. This phrase “Web 2.0″ is closely associated with Tim O’Reilly, after he used it in [...]
This question seems to be asked all the time, often by people that don’t necessarily understand what’s involved with setting a web site up, or who have been bamboozled by agencies, developers or designers trying to charge them excessive fees. The basics It really depends on what level of technical competency you have personally. Purchasing [...]