Social media statistics
Table of contents for Social Media Statistics
- Social media statistics
There are all sorts of facts and figures flying around concerning social media and, on the surface of it, the numbers are quite significant:
- Over 18m active Facebook users in the UK
- 50% of users return to the site on a daily basis
- The average user visits twice a day
- The average visit length is 25 minutes
YouTube
- It is now the UK’s 2nd biggest search engine
- An outstanding 15m unique visits clocked up every month
- Every minute, 15 hours of YouTube video is uploaded
- Estimated 6 million users
- Subscriber base is 63% male
- Largest age demographic is 35-44 year olds
- 14% are considered as ‘stable career’ types
- A quarter of users are high earners
- Over 2.5 million users in the UK
- This is growing at an estimated 80,000 per month
- 60 million users worldwide
- Spans 200 countries
- Average user age 41
It has also been reported that spend on social media marketing will reach $3.1 billion by 2014.
Clearly it’s an important (new) media channel, but developing a suitable strategy to engage with these users requires a different mindset altogether from the traditional marketing approaches that have been used over the years.
The question is, how should a strategy be developed that integrates with current activities, aligns with business objectives and delivers tangible or quantifiable returns on investment? That’s the key – and that’s what I plan on addressing in subsequent posts.
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