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How to disable automatic photo tagging in Facebook

9th June 2011 Social Media , , by

Worryingly, Facebook have added an automatic photo tagging system now which suggests photos that you appear in, based on photo recognition, as opposed to relying on individuals physically tagging you in them. If you don’t want to have this feature active – which, incidentally, is enabled by default – follow these simple steps:

  1. Go to Account >> Privacy Settings
  2. Scroll down the page and click on Customise Settings
  3. Scroll down to the section that says “Things others share”
  4. Click on Edit Settings next to “Suggest Photos of Me to Friends”
  5. Click on the button on the right and hit “Disable”

It’s as simple as that!

Social media statistics

11th March 2010 Marketing, Social Media , , , , , , , , by

There are all sorts of facts and figures flying around concerning social media and, on the surface of it, the numbers are quite significant:

Facebook

  • Over 18m active Facebook users in the UK
  • 50% of users return to the site on a daily basis 
  • The average user visits twice a day 
  • The average visit length is 25 minutes

YouTube 

  • It is now the UK’s 2nd biggest search engine 
  • An outstanding 15m unique visits clocked up every month
  • Every minute, 15 hours of YouTube video is uploaded

Twitter 

  • Estimated 6 million users 
  • Subscriber base is 63% male
  • Largest age demographic is 35-44 year olds 
  • 14% are considered as ‘stable career’ types
  • A quarter of users are high earners

LinkedIn 

  • Over 2.5 million users in the UK 
  • This is growing at an estimated 80,000 per month 
  • 60 million users worldwide
  • Spans 200 countries 
  • Average user age 41

It has also been reported that spend on social media marketing will reach $3.1 billion by 2014.

Clearly it’s an important (new) media channel, but developing a suitable strategy to engage with these users requires a different mindset altogether from the traditional marketing approaches that have been used over the years.

The question is, how should a strategy be developed that integrates with current activities, aligns with business objectives and delivers tangible or quantifiable returns on investment? That’s the key – and that’s what I plan on addressing in subsequent posts.