Online surveys and online questionnaires are an increasingly popular way of surveying customers, potential customers, web site visitors, clients, employees, etc. – pretty much anyone in fact. However, knowing the best way to go about conducting these isn’t always straightforward.

Besides the problems that any researcher needs to consider – such as sample size, sampling methodology (probability, non-probability, random, simple sampling, etc.), quantitative vs qualitative – there are lots of approaches that need to be considered. I may yet write an article or two about this, but the purpose of this post is to consider the online survey tools that are available.

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