Marketing

Online marketing planning case study

My blog so far has been a place for me to share things that I find interesting as well as helpful tips and information that I’ll often refer back to myself. It’s almost like having a personal set of bookmarks that are accessible everywhere I go without having to use…

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Email Marketing Bounces

Being a marketer today almost certainly means you must have more than a passing familiarity with the digital world; and one of the cornerstones of digital marketing, is the trusty email marketing mailshot. I’ll leave the process of managing your database, segmentation and targeting to other blogs and posts, because…

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Social media tracking tools

It’s often useful to find out what’s being said about particular topics or news stories – and fortunately, there are a range of tools to help take some of the grunt work out of this labour intensive task. So, rather than having to visit each individual site, forum or blog…

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Can the Free Web Site model work?

I’ve been thinking about this for a while now… and I’m wondering whether the Free Web Site model can really work. It was an advert in today’s Crain’s Manchester that got me thinking. It was an all-inclusive single price package for web site design, logo design and SEO work –…

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What’s the difference between slander and libel?

It’s one of those terms that are often used interchangeably, but really, they mean different things. It’s therefore important to understand the difference between the two. The key difference relates to the form in which the defamatory matter is published. Libel relates to a written or otherwise published, public defamation…

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Online surveys and online questionnaires

Online surveys and online questionnaires are an increasingly popular way of surveying customers, potential customers, web site visitors, clients, employees, etc. – pretty much anyone in fact. However, knowing the best way to go about conducting these isn’t always straightforward. Besides the problems that any researcher needs to consider –…

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Social media statistics

There are all sorts of facts and figures flying around concerning social media and, on the surface of it, the numbers are quite significant: Facebook Over 18m active Facebook users in the UK 50% of users return to the site on a daily basis  The average user visits twice a…

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What is Social Media?

The phrase ‘social media’ is a broad concept, incorporating many different formats; including tools and services such as: social networking sites, blogs and micro-blogs, podcasts, professional networking sites, and online video. Collectively, they’re often referred to as Web 2.0 technologies. This phrase “Web 2.0” is closely associated with Tim O’Reilly,…

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Free printing / artwork templates

I’ve found a good resource that I use regularly to source artwork  or printing templates for some design work that I carry out. The site is affiliated with one of the low cost printing companies I use – Stress Free Print – and you can get to it HERE. The…

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Paying for online content

There’s a really interesting discussion going on right now about whether newspapers can actually start charging for the digital distribution of their content. There’s an article on the BBC web site that I read today (link HERE) – and it includes an ongoing discussion about whether people really believe it’s…

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