I read with interest this article on the Times Paywall (HERE) and found it fascinating how the media world is waiting to see the outcome of this move. I’m not convinced about the capability of forcing a mass media subscription model on the public, when we reside in such an interconnected, open world of communication, media, marketing and news. Yes, there are exceptions like the Wall Street Journal and the Financial Times, but these are exceptions rather than the rule – and they could be considered to operate in more narrowly defined niche than the Times. Other sources have estimated the Times has lost up to 90% of its online readers… and it’s not just the Times that should be worried, it’s their advertisers too… paying to be seen by 1/10th of their former audience? I’d expect a tenth of the price as a result, no matter how much someone says the readership now has a much better demographic breakdown. That’s just my opinion though!